Chatbots: a beneficial innovation for your company
Effective business management consists of numerous elements: implementing effective (and, above all, sensible) processes, taking care of the smooth flow of information and proper optimization of costs. Business software can help, in all these aspects, for example, facilitating automation of company processes, marketing, or sales and warehouse management software. Business IT systems are much broader than just typical solutions like cloud packages, as they also support business innovation.
Chatbot advantages for your company
Chatbots are an increasingly popular solution. . Their primary advantage is **24/7 real-time customer and employee support **. A chatbot for customer service makes life easier for both parties. If we call a medical facility to make an appointment, a chatbot built with the latest technology will, without involving any employee, sign us up for the specialist of our choice on the desired date. Such automation of customer service allows the company to save employee time (lower costs) and reduce waiting time in the caller's queue. A sales bot not only automates online sales, but also supports marketing activities. Chatbots based on Natural Language Processing and Machine Learning can use a recommendation system in a conversation. Based on messages and photos sent by the customer, the bot is able to suggest armchairs matching the interior design. The right amount of learning data for an AI-based chatbot allows it to automatically pick up similarities and patterns, instead of relying on specific keywords. A chatbot in banking allows you to quickly and securely make a transfer, check your account balance or currency conversion. Chatbots are indispensable for data collection or direct contact with users to solicit feedback, and for more introverted customers, they will enable them to get things done efficiently without human contact.
Differences between chatbots
We can differentiate between chatbots based on several features. The first and most obvious is their application, for example, chatbot for marketing and sales, for logistics, recruitment, banking, HR, administration and many others. Another distinguishing feature is the channel of conversation - whether chatbots are pure text, voice (voicebots) or test-image chatbots. However, the final scope of chatbot functionality and complexity should depend on the client’s needs. If the user's path consists of closed choices and does not require flexibility in formulating needs, we can practically put together a conversation entirely from ready-made commands that the user chooses (they don’t have to type anything). For example, booking a table at a registration desk will usually only require selecting the date, time and number of seats at the table, but giving legal advice requires a system with a completely different level of complexity.
How can chatbots benefit the management?
The evolution of chatbots can be compared to the development of search engines. A dozen years ago, you needed to be quite proficient in order to use them efficiently. Today, it’s one of the most basic user tools, constantly adapted to increase its simplicity and intuitiveness of use and, most importantly, usability. The same is true of chabtots. Not only are they getting lost in conversations less and less often anymore, and the scope of their use is widening, but being equipped with a proper dashboard allows non-technical users to administer, modify or, to some extent, even completely configure a chatbot. It also gives instant insight into data and allows for performing simple analyses. This allows the company to strengthen management in a data-driven model.
Easy-to-use dashboard for Sages chatbot
What kind of chatbot should you choose?
The best IT solution for a company is one tailored to its needs. If it operates in Poland, a chatbot in Polish is obvious, if it operates in several markets - it has to be adapted to communicate fluently in multiple languages. To be most useful to customers, employees and management, it has to be well designed using the latest technology, but at the same time be easy to use even for people who are not familiar with it. AI in business, e.g. AI in marketing or sales, not only doesn’t have to, but even shouldn’t be complicated to use. However, first and foremost it should be adapted to the user's needs - here a good cooperation between the client and the AI provider is important. Is it worth investing in a chatbot? This technology allows you to increase the reach of your operations, collect and analyze data more easily, raise the level of customer service and reduce costs. The speed of its development can be evidenced by the ChatGPT chatbot. It may soon be that chatbots, like other business IT solutions, will cease to be an innovation and will become a regular feature.